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AOL to Offer Bigger, Fancier Ads

AOL is preparing to introduce a larger, splashier ad format that it hopes will attract more ad dollars from big brands and help revitalize its business.

Senh: While other internet companies like Google and Facebook are innovating, AOL just makes ads bigger.

 

Retargeting Ads Follow Surfers to Other Sites

Ads tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.

 

Yahoo and Gannett Form Local Advertising Partnership

Yahoo (YHOO) and Gannett (GCI) announced today that they have formed a local advertising partnership.

 

Twitter’s New Ads are Ingenious

Twitter’s New Ads are Ingenious

Twitter this week began testing a new type of advertising: “Promoted Trends.” Under the new system, brands can pay to appear below the “Trending Topics,” the most talked-about terms on Twitter at any given moment.

 

Google Reveals Ad Revenue Splits

Google revealed for the first time how it splits advertising revenue with search and content publishers, a move made in response to calls from publishers and regulators for greater transparency.

 

Time to Stop Building and Start Earning

Time to Stop Building and Start Earning

As you could probably tell by my latest entries, I've been spending the last couple weeks finding different ways to monetize the site. Wopular has about 400k-500k unique visitors per month, according to Google Analytics. That's a decent amount of users. It's about time I stopped coding new features and started earning. There's a certain challenge with monetizing an aggregation site, but I'm not gonna talk in depth about it here. I'll save that for another article. Mainly, it's that the average user only views a couple pages, compare to several with the average content site.

 

U.S. Online Ad Revenues Hit Nearly $6 Billion In The First Quarter

U.S. Online Ad Revenues Hit Nearly $6 Billion In The First Quarter

Internet advertising revenues in the U.S. hit $5.9 billion for Q1 2010, representing a 7.5 percent increase over the same period in 2009, according to numbers released moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers.

 

Clash of the In-Text Ad Titans - Infolinks vs. Kontera

In my attempt to diversify revenue on Wopular, I'm throwing in another kind of ads -- in-text advertising. These are ads you see when you hover over keywords that are double-underlined. They're great because you can use them along with display advertising, thus providing an additional source of revenue without cannibalizing your existing ad inventory. Currently, the two most popular in-text advertising networks are Kontera and Infolinks.

 

The Return of AdBrite's Full Page Ads

The Return of AdBrite's Full Page Ads

AdBrite's full page ads overlays your website with an advertiser's until you click on a button at the header to skip the ad. A while back I disabled AdBrite's Full-Page Ads because shortly after enabling it, I saw a significant traffic drop. Although it could have just been the natural order of things, I didn't want to take any chances. Traffic came back shortly after I disabled it, but again, it could have just been be the normal ups-and-downs of the the traffic cycle. I've read that since it's just javascript, it shouldn't affect search engine referrals which makes sense.

 

Twitter turning to advertising

Twitter turning to advertising

Ads will be rolled out to two to 10 percent of users via search on Twitter.com beginning today.

 

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