Online Ads, Advertising | featured news

Twitter's announcement today that it will let advertisers target pitches based on words people type in tweets has marketing types in a tizzy over the potential for another ad venue as effective as 's search ads.

Yahoo said its profit rose 36% as the struggling Internet pioneer showed signs of continuing its slow but steady rebound under Mayer. But its shares fell after-hours on signs of decay in sales of display ads.

Seattle-based Atlas is a digital media measurement platform; it provides measurement, analytical and management tools for ad campaigns and marketing agencies.

Every job candidate lives in fear that a Google search could reveal incriminating indiscretions from a distant past. But a new study examining racial bias in the wording of online ads suggests that Google's advertising algorithms may be unfairly associating some individuals with wrongdoing they didn’t commit.

France's government says it has persuaded a leading Internet provider to stop blocking online advertisements — a controversial move that would have hit online search giants such as Google.

LinkedIn is launching a new Ads API that will make it easier for social media marketers to manage their LinkedIn campaigns. That could mean future growth in the company's ad revenue.

The two-year-old drive to give consumers a simple way to block companies from tracking their behavior as they move across the Internet has faltered, say participants in the process who are struggling to reconcile privacy concerns with an advertising model that pays for many free Internet services.

In split-second auctions, companies are jockeying for the chance to buy online ads geared to your specific tastes. But consumer advocates see a risk of a computer-generated class system.

Shares in AOL have jumped 14% after the US internet firm reported a sharp rise in advertising revenues. Advertising sales jumped 7% to $340m (£212m), boosting net profit for the third quarter to $20.8m, compared with a loss of $2.6m a year ago.

...There’s also the issue that these mobile ads are completely new. Users don’t know any better and happen to click on them. However, over time (and probably pretty quickly), they will learn to avoid these new ads. When banner ads began in the 1990s, CTRs over 5% were common. They are currently 0.2 – 0.3%.