Yahoo, Online Ads | featured news

Yahoo said its profit rose 36% as the struggling Internet pioneer showed signs of continuing its slow but steady rebound under Mayer. But its shares fell after-hours on signs of decay in sales of display ads.

Competition's all relative. Yahoo, Microsoft and AOL all compete for ad dollars, but they all agree that marketers ought to put their budgets into premium content, not search or social.

Yahoo (YHOO) and Gannett (GCI) announced today that they have formed a local advertising partnership.

Web search leader Google said it is buying Silicon Valley display advertising technology start up Teracent, which expands its competition with display leader Yahoo.

The possible sale of Yahoo’s HotJobs would be a huge blow for members of the Yahoo (NSDQ: YHOO) Newspaper Consortium, as the alliance is the only source of help-wanted-ad revenue for nearly 200 papers. But that’s apparently not deterring papers from joining.

More on NewspapersTerry Widener has been selling newspaper ads for 35 years. But until last fall, Ms. Widener, a 53-year-old saleswoman at The Knoxville News Sentinel in Knoxville, Tenn., had never sold an Internet ad.

Then in a two-week sales "blitz" intended to test an innovative partnership between newspapers and Yahoo, she persuaded advertisers to buy $200,000 in online ads that ran on the paper's Web site and on Yahoo. That represented about a seventh of the amount she typically sells in an entire year.