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(Image from article: "Inside the Stupidity of Display Ads")

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Yahoo's Profit Jumps 36%

Yahoo said its profit rose 36% as the struggling Internet pioneer showed signs of continuing its slow but steady rebound under Mayer. But its shares fell after-hours on signs of decay in sales of display ads.

 

Inside the Stupidity of Display Ads

Inside the Stupidity of Display Ads

No one clicks on display ads. Why? There's room for improvement.

 

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