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(Image from article: "Yahoo, AOL and Microsoft Unveil Ad-Selling Alliance")

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AOL shares jump on ad revenues

AOL

Shares in AOL have jumped 14% after the US internet firm reported a sharp rise in advertising revenues. Advertising sales jumped 7% to $340m (£212m), boosting net profit for the third quarter to $20.8m, compared with a loss of $2.6m a year ago.

 

Yahoo, AOL and Microsoft Unveil Ad-Selling Alliance

Yahoo, AOL and Microsoft Unveil Ad-Selling Alliance

Competition's all relative. Yahoo, Microsoft and AOL all compete for ad dollars, but they all agree that marketers ought to put their budgets into premium content, not search or social.

Senh: Heh, they making an alliance against Google and Facebook.

 

AOL to Offer Bigger, Fancier Ads

AOL is preparing to introduce a larger, splashier ad format that it hopes will attract more ad dollars from big brands and help revitalize its business.

Senh: While other internet companies like Google and Facebook are innovating, AOL just makes ads bigger.

 

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