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Google results fall short, rare miss hurts shares

Google Inc's quarterly results fell short of Wall Street's heightened expectations for the holiday season as declining search advertising rates contributed to a rare miss, triggering a 9 percent slide in its shares.

Facebook adding ads to its Ticker feed

Facebook's Ticker, the fast-scrolling tote board of pretty much everything your friends are doing, is ready to start selling you stuff.

Yahoo, AOL and Microsoft Unveil Ad-Selling Alliance

Competition's all relative. Yahoo, Microsoft and AOL all compete for ad dollars, but they all agree that marketers ought to put their budgets into premium content, not search or social.

Senh: Heh, they making an alliance against Google and Facebook.

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Twitter changes business of celebrity endorsements

Rapper Snoop Dogg gave props on Twitter to an ad for the Toyota Sienna minivan. Actress Tori Spelling linked to a website for rental cars. And reality TV star Khloe Kardashian soliloquized about the brand of jeans that accentuates the famous Kardashian derriere.

Senh: Now that Twitter's doing celebrity endorsements in-house, what's gonna happen to third-party apps that do the same, like Izea, Ad.ly and twtMob? They'll probably take a hit now that celebs can go directly to Twitter. Depending on how big Twitter's ad sales team is, the third-party clients will probably end up getting their leftovers.

Google Reports Strong Earnings and Exceeds Expectations

Google’s core business, search advertising, seems so far to have weathered the economic doldrums that have hurt other sites and publications relying on ads.

Senh: They have been smart. They came to the smartphones competition late and still won. Chrome is also tied with Firefox as the second most used browser. Now, let's see what happens with Google+.

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Advertising Report: Google Dings Bing, Facebook Arrives, Tablets Rule Mobile

As search spending continued to rise in the just-ended third quarter, Google regained market share lost during the last couple of quarters to Microsoft's Bing search engine, according to a new report to be released Tuesday morning by Efficient Frontier, which manages about $1 billion in search, display, and social advertising for agencies and advertisers. ...

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The Panda Strikes Again

Mon, 10/03/2011 - 10:21am — senh

Last week, Google launched another Panda update. After I kinda fully recovered from the previous update, this one brough me back down again. I lost about 50% of my Google traffic. After each update, I'll change a few things around to make it a site that Google would like. And I usually recover. The only thing is I wonder if I would have recovered anyway if I didn't do anything, especially since each update always bring me back down.