Mobile Ads, Online Ads | featured news

...There’s also the issue that these mobile ads are completely new. Users don’t know any better and happen to click on them. However, over time (and probably pretty quickly), they will learn to avoid these new ads. When banner ads began in the 1990s, CTRs over 5% were common. They are currently 0.2 – 0.3%.

Facebook Inc., owner the world’s largest social network, says it’s working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts.

Google on Monday announced that it has acquired mobile display advertising firm AdMob for an undisclosed amount. "Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space ...