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TV commercials shrink to match attention spans

TV commercials shrink to match attention spans

And now, a word from our sponsors. A very brief word. TV commercials are shrinking along with attention spans and advertising budgets.

 

Facebook Ad Sales Chief to Leave

Facebook said its head of advertising sales, Michael Murphy, is stepping down in December, leaving a vacancy in one of the social-networking giant's key positions.

 

Good News: Ad Rates Up; Bad News: Traffic Down

Good News: Ad Rates Up; Bad News: Traffic Down

That’s how it is sometimes. I wonder if Fall and Winter are the two best seasons for online advertising revenue. At Rotten Tomatoes, it has always been Summer because that’s when the biggest films are released. Outside of movie sites, I’m not sure.

 

Facing Budget Cuts, Minn. Schools Consider Ads On School Lockers

Facing Budget Cuts, Minn. Schools Consider Ads On School Lockers

With school budgets across the nation stretched thin, district officials are looking to advertising dollars to make up for lost funds.

 

MySpace, Apps Leak User Data

MySpace and some popular applications have been transmitting information to outside advertising companies that could be used to identify users, a Journal investigation found.

 

New Fuel for Local Papers: Medical Marijuana Ads

New Fuel for Local Papers: Medical Marijuana Ads

Alternative weeklies are raking in medical marijuana lucre, but dailies like The Denver Post are taking advantage of the boom, too, and making no apologies.

 

Twitter's Promoted Tweets Sell for $100K and Up

Twitter's Promoted Tweets Sell for $100K and Up

Twitter is now selling its "Promoted Tweets" for $100,000, according to an article in this morning's Wall St. Journal. "Promoted Tweets," which allow companies to buy the top spot on Twitter's Search results page, is just one of the microblogging network's new advertising initiatives as of late. The idea behind these digital ads is that the service allows companies to associate themselves with a certain trend or keyword.

 

Political ad spending on TV to rise 25%

Heatedly contested races in this fall's midterm elections and a Supreme Court decision that ended certain spending restrictions could boost political advertising spending on TV stations 25%-plus compared with 2006 and produce a revenue windfall for broadcasters, according to a new study from research firm SNL Kagan.

 

AOL to Offer Bigger, Fancier Ads

AOL is preparing to introduce a larger, splashier ad format that it hopes will attract more ad dollars from big brands and help revitalize its business.

Senh: While other internet companies like Google and Facebook are innovating, AOL just makes ads bigger.

 

RIM Shops for Mobile Ad Network

RIM Shops for Mobile Ad Network

Under pressure in the increasingly competitive wireless market, BlackBerry maker Research in Motion is shopping for a mobile advertising network.

Senh: Makes sense. RIM's Blackberry is still the most used smartphone - yes, more than iPhone and Android phones. With more users browsing the web on their phones, why give the ad revenue to Google or Apple? Just by turning on an ad network, they could be number one in the mobile ad market.

 

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