Advertising, Tablet Computer | featured news

New research shows that tablets have made big inroads against traditional gaming platforms among U.S. adults who play video games. For marketers, the research brings good news in the form of an acceptance to seeing advertising within video games—as long as the games themselves are free—and a willingness to see familiar brand names and products within games.

As search spending continued to rise in the just-ended third quarter, Google regained market share lost during the last couple of quarters to Microsoft's Bing search engine, according to a new report to be released Tuesday morning by Efficient Frontier, which manages about $1 billion in search, display, and social advertising for agencies and advertisers. ...

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution.