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Google's Online Ad Results Guilty Of Racial Profiling, According To New Study

Every job candidate lives in fear that a Google search could reveal incriminating indiscretions from a distant past. But a new study examining racial bias in the wording of online ads suggests that Google's advertising algorithms may be unfairly associating some individuals with wrongdoing they didn’t commit.

 

Furor over French move to block online ads

France's government says it has persuaded a leading Internet provider to stop blocking online advertisements — a controversial move that would have hit online search giants such as Google.

 

Twitter's Mobile Ads Begin to Click

Twitter Mobile Ads

On most days, Twitter is now generating the majority of its revenue from ads shown to its users on mobile gadgets, rather than from ads on Twitter.com, company executives said. One key reason: People who see a Twitter ad on their phones are more likely to click or interact with it in some way, which is how Twitter gets paid for advertisements.

 

In Google's Earnings, All Eyes on 'Costs Per Click'

Google, of Mountain View, Calif., issued a fourth-quarter report in January that largely fell flat on Wall Street, as profit came in well below expectations. During a subsequent conference call, executives were peppered with questions about an 8% decline in prices paid by advertisers during the period every time a user clicked on their ads.

 

Google Reports Strong Earnings and Exceeds Expectations

Google Reports Strong Earnings and Exceeds Expectations

Google’s core business, search advertising, seems so far to have weathered the economic doldrums that have hurt other sites and publications relying on ads.

Senh: They have been smart. They came to the smartphones competition late and still won. Chrome is also tied with Firefox as the second most used browser. Now, let's see what happens with Google+.

 

Advertising Report: Google Dings Bing, Facebook Arrives, Tablets Rule Mobile

Advertising Report: Google Dings Bing, Facebook Arrives, Tablets Rule Mobile

As search spending continued to rise in the just-ended third quarter, Google regained market share lost during the last couple of quarters to Microsoft's Bing search engine, according to a new report to be released Tuesday morning by Efficient Frontier, which manages about $1 billion in search, display, and social advertising for agencies and advertisers. ...

 

The Panda Strikes Again

The Panda Strikes Again

Last week, Google launched another Panda update. After I kinda fully recovered from the previous update, this one brough me back down again. I lost about 50% of my Google traffic. After each update, I'll change a few things around to make it a site that Google would like. And I usually recover. The only thing is I wonder if I would have recovered anyway if I didn't do anything, especially since each update always bring me back down.

 

Google chairman Schmidt to woo TV elite

Google's Eric Schmidt faces a wary audience of British television professionals on Friday following a major acquisition that could turn Google TV into a real competitor for TV advertising dollars.

 

Google settles pharmacy charges for $500 million: report

Google settles pharmacy charges for $500 million: report

Google Inc will pay $500 million to settle government charges that it showed ads for pharmacies that operate illegally, regulators are expected to announce on Wednesday, according to a report in the New York Times.

 

After Jumping, Google Shares Fully Valued At $600

Google recently announced its Q2 2011 earnings on July 14, 2011. [1] For the quarter, total advertising revenues surged by about 33% over Q2 2010 values driven by increased paid clicks as well as higher cost-per-click rates over the same quarter last year.

 

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