Commercials | featured news

Say goodbye to one of the greatest irritants of modern life: television commercials that are MUCH LOUDER THAN THE SHOW YOU ARE WATCHING!

CBS, NBC and Fox will face Dish in court starting Monday over its commercial-skipping feature AutoHop, which works on TV network programs recorded on DVRs.

TiVo is working with advertisers and agencies to develop PayPal-enabled commercials, allowing people to make instant purchases through interactive ads on their video recorders.

Super Bowl spots are still the hottest ticket in advertising. NBC has sold all the commercial airtime for the Feb. 5 game in Indianapolis and even has a waiting list of advertisers. The average cost for a 30-second spot this year was $3.5 million, with some time slots costing as much as $4 million.

Despite a steep increase in advertising prices and a lackluster economy, commercial spots for Super Bowl XLVI are all sold out, showing yet another sign of the increasing influence of sports TV on Madison Avenue.

Google's Eric Schmidt faces a wary audience of British television professionals on Friday following a major acquisition that could turn Google TV into a real competitor for TV advertising dollars.

When Asian Americans appear in advertising, they typically are presented as the technological experts — knowledgeable, savvy, perhaps mathematically adept or intellectually gifted. They’re most often shown in ads for business-oriented or technical products — smartphones, computers, pharmaceuticals, electronic gear of all kinds.

Commercials promoting sugary breakfast cereals could be put on a strict diet under government guidelines urging food companies to limit marketing of unhealthy products to children....

Taco Bell has pulled its commercials from MTV's controversial teen drama "Skins."

After years of promises and false starts, TV commercials targeted at individual homes may finally be ready for prime time. DirecTV Group is planning the biggest rollout yet of "addressable ads," allowing advertisers to reach close to 10 million homes with commercials tailored to each household. Dog owners, for instance, could see ads for dog food, not kitty litter, while families with children could be shown minivan spots.