Tv Ads | featured news

A new TV advert for a brand of electronic cigarettes marks the first time in decades cigarettes of any sort have been promoted on US television. Anti-smoking campaigners fear the rapid growth of tobacco-free cigarettes could undermine years of successful anti-smoking efforts.

In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to tweet about their favorite commercials as well.

Britain's broadcast advertising body has given the go-ahead for private abortion clinics to advertise their services on television.

Newt Gingrich was hammered by TV ads, in interviews and on the debate stage Thursday as his GOP rivals sought to slow his momentum.

A decision by retail giant Lowe's Home Improvement to pull ads from a reality show about American Muslims following protests from an evangelical Christian group has sparked criticism and calls for a boycott against the chain.

With an eye on recruiting volunteers, President Barack Obama is launching the first TV ads of his re-election campaign. Campaign officials said Tuesday the ad buy is "tiny" on national satellite TV stations but aimed at learning whether television is a good way to find volunteers. In the two 30-second ads, Obama urges viewers to call a number on the screen or visit the website , which invites people to enter their email address and zip code to become involved with the campaign. www.JoinObama.com

The revolution may not be televised, but the “Occupy” protests are now reaching into American homes via a television ad. The 30-second ad features nine “Occupy Wall Street” protesters talking about what they would like the movement to achieve. It is the work of filmmaker David Sauvage, who said he filmed it in half a day on Oct. 3.

Republican candidates have been test-driving themes and previewing attack lines online for months, foreshadowing the TV ad war that's all but certain to start soon in Iowa, New Hampshire and other early voting states.

Google's Eric Schmidt faces a wary audience of British television professionals on Friday following a major acquisition that could turn Google TV into a real competitor for TV advertising dollars.

A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.