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(Image from article: "Apple iAds twice as effective as TV ads for Campbell's Soups")

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Apple iAds twice as effective as TV ads for Campbell's Soups

A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.

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