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A new TV advert for a brand of electronic cigarettes marks the first time in decades cigarettes of any sort have been promoted on US television. Anti-smoking campaigners fear the rapid growth of tobacco-free cigarettes could undermine years of successful anti-smoking efforts.

Britain's broadcast advertising body has given the go-ahead for private abortion clinics to advertise their services on television.

Google's Eric Schmidt faces a wary audience of British television professionals on Friday following a major acquisition that could turn Google TV into a real competitor for TV advertising dollars.

A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.

Here's a message TV viewers may not want to mute: The days of getting blasted out of one's easy chair by blaring TV commercials may soon be over. The House on Thursday passed a bill that would prevent advertisers from abruptly raising the volume to catch the attention of viewers wandering off when regular programming is interrupted.

The health care battle bubbling over in town-hall forums across the country this month is shifting to television screens as groups ...