Google, Advertising | featured news

To win in the fast-growing digital-advertising market, Web companies such as Facebook, Google and Groupon are increasingly wooing mom-and-pop businesses.

Politicians and privacy experts demanded answers of Google and Apple Friday following the discovery that smartphone software from the tech giants regularly transmits information about a user's whereabouts back to the companies.

Akamai’s real-time ad targeting solution could well be an important growth driver in the future for the company given the growing importance of behavioral targeting technology in the context of web advertisement. Companies such as Amazon and Google currently use similar technologies to identify user behavior and then offer suggestions or products that might interest users.

Google blasted Apple's new rules for its iPhone and iPad operating system, saying the changes would prohibit application developers from using Google's advertising technology on the devices.

Google revealed for the first time how it splits advertising revenue with search and content publishers, a move made in response to calls from publishers and regulators for greater transparency.

The surprising endorsement by the Federal Trade Commission of Google’s deal for AdMob follows Apple’s purchase of Quattro Wireless, an AdMob rival.

Google's fourth-quarter earnings soared as the Internet giant posted strong growth in advertising clicks and avoided big charges that weighed down prior-year results.

Surprise. Apple has agreed to purchase mobile advertising startup Quattro Wireless for $275 million, All Things Digital reported Monday. That Quattro would be targeted after Google bought rival mobile ad seller AdMob for $750 million by Google last year is no surprise.

Is Google simply buying its way into the mobile advertising market via its $750 million acquisition of AdMob? That’s what two consumer groups allege in a letter sent to the FTC today, as the organization continues to review the deal.

Web search leader Google said it is buying Silicon Valley display advertising technology start up Teracent, which expands its competition with display leader Yahoo.