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In the wake of AOL's deal to buy the Huffington Post, some marketing executives are expressing concerns about the liberal-leaning nature of the website and its potential to taint the broader AOL brand.

A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.

Facebook users who check in to a store or click the "like" button for a brand may soon find those actions retransmitted on their friends' pages as a "Sponsored Story" paid for by advertisers....

First they showed up in your e-mail. Then they found their way onto Facebook. Now ads are coming to your checking account.

A group of iPhone and iPad users have sued Apple Inc alleging that certain applications (apps) were passing personal user information to third-party advertisers without consent, a court filing showed.

After years of promises and false starts, TV commercials targeted at individual homes may finally be ready for prime time. DirecTV Group is planning the biggest rollout yet of "addressable ads," allowing advertisers to reach close to 10 million homes with commercials tailored to each household. Dog owners, for instance, could see ads for dog food, not kitty litter, while families with children could be shown minivan spots.

This year, for the first time, advertisers will have spent more on Internet ads than on print newspaper ads, according to new estimates from eMarketer.

Akamai’s real-time ad targeting solution could well be an important growth driver in the future for the company given the growing importance of behavioral targeting technology in the context of web advertisement. Companies such as Amazon and Google currently use similar technologies to identify user behavior and then offer suggestions or products that might interest users.

Here's a message TV viewers may not want to mute: The days of getting blasted out of one's easy chair by blaring TV commercials may soon be over. The House on Thursday passed a bill that would prevent advertisers from abruptly raising the volume to catch the attention of viewers wandering off when regular programming is interrupted.

Federal regulators are proposing to create a "Do Not Track" tool for the Internet so that people could prevent marketers from tracking their Web browsing habits and other online behavior in order to target advertising....