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(Image from article: "Q: Why are Zynga profits down 95%?")

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The Value of a Pageview

Wed, 02/26/2014 - 3:33pm — Sam Lee

At any given moment, there are more internet users than there are television watchers or magazine subscribers. According to emarketer, Americans spend a per day average of 5 hours on-line, 4.5 hours watching television, 1.5 hours listening to the radio and half hour reading printed material. Considering that there are about as many internet users per day as there are US households, approximately 110 million, the internet logs more viewing hours.

Q: Why are Zynga profits down 95%?

Here, direct from the S-1, is the figure that matters more. Operating income in the most recent quarter declined year over year from $13.4 million to $13 million – not the big 95% drop reported in the news.

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