This story was originally published by Inside Climate News and is reproduced here as part of the Climate Desk collaboration. The newest flashpoint in a political battle between environmental groups and the plastics industry over “chemical” or “advanced” recycling has to do with the kinds of claims that can be made and still be truthful with American consumers. The Federal Trade Commission is weighing its first changes in 10 years to its Green Guides, which establish guidelines for companies’ environmental advertising and labeling claims.