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Nielsen is taking a step towards extending its TV-ratings business to measure online viewing, aiming to gauge how much viewership has drifted away from traditional TV to online outlets.

...Two different firms that study social media sentiment, Taykey and General Sentiment, have issued Oscar predictions based on what people are saying on Twitter, Facebook and other social platforms. They arrived at totally different conclusions.

The two have filmed public service announcements encouraging kids to eat healthy and stay active.

Nearly six months after signing off ABC's "Good Morning America" to fight a life-threatening illness, Robin Roberts made her return to the top-rated morning show on Wednesday.

We have a new media colleague: David Axelrod. The long-time strategist for President Obama and former White House senior adviser is joining NBC News and MSNBC as a "senior political analyst," the networks said Tuesday.

The criticism of Dr. Drew Pinsky spread on the Internet almost as quickly as news of Mindy McCready's death. The country singer with the tumultuous personal life became the fifth cast member of his "Celebrity Rehab" series to die since appearing on the show and the third from Season 3. The previous deaths stirred up rumors of a curse and a debate about the show's helpfulness. McCready's apparent suicide upped the pitch of the reaction, however.

Upping the educational value of what young kids watch on television may help improve their behavior, a new study suggests.

Some of the key takeaways from DirecTV’s Q4 2012 earnings include a focus on improving financials and controlling costs in the U.S., continued aggressive expansion in Latin America and plans to increase investments in upgrading programs.

Jenni Rivera’s reality series will debut its third season on NBCUniversal’s mun2 network in April, just several months after the performer died

Comcast says it's buying General Electric's 49 percent stake in NBCUniversal joint venture for $16.7 billion.