Amazon Prime | featured news

Amazon is developing a set-top box to stream video over the Internet via its Amazon Prime and Instant Video services, according to Bloomberg Businessweek.

Amazon announced Thursday that it has launched a Kindle lending library for owners of its e-reader who are also subscribers to its Amazon Prime service. Prime members can borrow one book a month, with no due dates. Users are allowed to have one book out at a time, the company said in a press release. All notes, bookmarks and highlights made on the borrowed book will still be there if the customer later purchases or re-borrows the book.

Netflix on Monday officially declared its future is the Internet, saying the DVD market has “peaked.” But experts wonder if the online streaming giant — now with 25 million subscribers in the second quarter — and other Web firms face a looming threat to their businesses. They aren’t talking about competitors such as Hulu, HBO Go and Amazon Prime — the threats outlined by Netflix said in its earnings report. Experts are pointing to broadband data caps.