Apple, Mobile Ads | featured news

Some interesting numbers from Norwegian browser company Opera today, as their 'State of Mobile Advertising' looks at impressions and revenue in Q4 2012. Much like that great golfing analogy (driving is for show, but putting what wins you the dough), there is a distinct difference in mobile advertising income and expenditures over the two major platforms. And it points to a healthy ecosystem for developers on iOS devices.

Apple has to decide whether it wants to play in the ad world or not. Eddy Cue will now make that decision.

Politicians and privacy experts demanded answers of Google and Apple Friday following the discovery that smartphone software from the tech giants regularly transmits information about a user's whereabouts back to the companies.

A Nielsen advertising effectiveness study commissioned by Apple and Campbell's Soups to evaluate the soup brand's iAd campaign said viewers were twice as likely to recall seeing it, three times as likely to remember the ad message and five times as likely to remember the brand as viewers who saw it on TV.

A group of iPhone and iPad users have sued Apple Inc alleging that certain applications (apps) were passing personal user information to third-party advertisers without consent, a court filing showed.

Google blasted Apple's new rules for its iPhone and iPad operating system, saying the changes would prohibit application developers from using Google's advertising technology on the devices.

The surprising endorsement by the Federal Trade Commission of Google’s deal for AdMob follows Apple’s purchase of Quattro Wireless, an AdMob rival.

Setting a high bar for its debut in the advertising business, Apple aims to charge close to $1 million for ads on its mobile devices this year.

Some of Apple's iPhones and its new iPad devices will soon be able to run more than one program at a time, something that phones from Apple's rivals already offer and that iPhone owners have long sought.

CEO Steve Jobs announces the iAd advertising network among features coming this year to its iPhone, iPad and iPod Touch line, aiming to tap into an infant market with huge potential.

In a direct attack on Silicon Valley rival Google Inc., Apple Inc.