Apple has to decide whether it wants to play in the ad world or not. Eddy Cue will now make that decision.
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Pyrus malus var. paradisiaca L. Pyrus dioica Moench. An apple is a round, edible fruit produced by an apple tree (Malus spp., among them the domestic or orchard apple; Malus domestica). Apple trees are cultivated worldwide and are the most widely grown species in the genus Malus.
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