Marketing | featured news

Reality TV offers marketers secrets for social media success.

So strong was the antibusiness sentiment for the first Earth Day in 1970 that organizers took no money from corporations and held teach-ins “to challenge corporate and government leaders.” Forty years later, the day has turned into a premier marketing platform for selling a variety of goods and services, like office products, Greek yogurt and eco-dentistry.

Firefox is a great browser, especially since there are so many add-ons available. The power to augment your browsing experience with tools that will make you more productive is priceless, especially for an affiliate marketer.

Let’s get this out of the way right now: 4G, as the word is currently being used, is nothing but a marketing term.

That didn't last long. Leave it to marketers to find a way to use any innovative new web service to promote their own ends. The latest example? A Chatroulette contest launched by international clothing brand French Connection.

One day after Tiger Woods said he was taking an “indefinite break” from the PGA Tour to try to repair his marriage, Gillette became the first of his major sponsors to distance itself, saying it would limit his role in its marketing.