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All the World’s a Game, and Business Is a Player

Games

Many businesses are using gamification to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.

 

Exec who pulled Facebook ads out at General Motors

General Motors

Joel Ewanick, the agent of change brought in by General Motors just over two years ago to shake up its moribund marketing operations, has unexpectedly resigned... One source indicated that it was only decided hours before a press release finally went out that Ewanick’s departure would be described as a “voluntary” resignation. That, said several observers, raises questions about whether there was more behind the departure than simply a disagreement over policy.

 

Marketing MoviesWithButter.com

Thu, 09/22/2011 - 12:22pm — senh
Marketing MoviesWithButter.com

Long time no blog. Even I wasn’t expecting this long of a hiatus, but maintaining two sites does take a lot of time. I’ve made some minor tweaks to Wopular, but most of my work lately has been focused on MoviesWithButter.com. Here’s what Binh and I have done to promote the site since launching it a couple months ago.

 

The Only People Willing to Pay for Twitter Are Users with over 100K Followers

Mon, 08/02/2010 - 1:53pm — senh
The Only People Willing to Pay for Twitter Are Users with over 100K Followers

So far, I’ve only heard of two people who are willing to pay for Twitter - Guy kawasaki and Roger Ebert. If you search on Google, you’ll probably find more, but those are the only two I’ve read about. They have one thing in common - they each have over 100,000 followers.

 

Now I Know Why People Don't Put MySpace in the Corner

Mon, 02/08/2010 - 2:25am — senh
Now I Know Why People Don't Put MySpace in the Corner

On most websites nowadays, you'll see somewhere on the page, usually at the top right corner, links to the site's RSS feed, Twitter account, and Facebook fanpage. I've always wondered why MySpace, being the second largest social networking site by far, isn't on that list.

 

Blogs, tweets, Facebook help extend reach for small business

Charter reservations are sailing in for Free Spirit Yacht Cruises this year despite the turbulent economy, and co-owner Angela Motola-Donofrio attributes it to a social media push.

 

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