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Exec who pulled Facebook ads out at General Motors

General Motors

Joel Ewanick, the agent of change brought in by General Motors just over two years ago to shake up its moribund marketing operations, has unexpectedly resigned... One source indicated that it was only decided hours before a press release finally went out that Ewanick’s departure would be described as a “voluntary” resignation. That, said several observers, raises questions about whether there was more behind the departure than simply a disagreement over policy.

 

How Much Is a Tweet Worth? $500, Says Toyota

The car manufacturer is rewarding those who purchase a new Toyota by January 3 with a $500 debit card for tweeting about it.

 

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