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Microsoft Cuts Undisclosed Number Of Ad, Marketing Jobs

Microsoft cut some advertising and marketing jobs on Wednesday, the company confirmed to the Wall Street Journal. "I can confirm that there were job eliminations today at Microsoft," a company spokeswoman told the WSJ via email.

 

Asian Americans face new stereotype in ads

When Asian Americans appear in advertising, they typically are presented as the technological experts — knowledgeable, savvy, perhaps mathematically adept or intellectually gifted. They’re most often shown in ads for business-oriented or technical products — smartphones, computers, pharmaceuticals, electronic gear of all kinds.

 

FTC proposes Do Not Track tool for Web marketing

FTC proposes Do Not Track tool for Web marketing

Federal regulators are proposing to create a "Do Not Track" tool for the Internet so that people could prevent marketers from tracking their Web browsing habits and other online behavior in order to target advertising....

 

Prime Time Women

Prime Time Women

Last December, Alexa launched a new feature on their site - demographics. It measures the relative age, education, and gender of a site's users. It also measures where those users are browsing a site from (home, school, or work), and whether or not those users have children which is an odd statistic.

 

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