Google Analytics | featured news

As you could probably tell by my latest entries, I've been spending the last couple weeks finding different ways to monetize the site. Wopular has about 400k-500k unique visitors per month, according to Google Analytics. That's a decent amount of users. It's about time I stopped coding new features and started earning. There's a certain challenge with monetizing an aggregation site, but I'm not gonna talk in depth about it here. I'll save that for another article. Mainly, it's that the average user only views a couple pages, compare to several with the average content site.

Google recently added a new feature on Analytics - graph annotations. It's a small feature, and I had to do a double-take to make sure I wasn't seeing things when I first saw it. You can click on any date in the graph and make a note that you can make private or share. Below the traffic graph, there's an ajax arrow that you can click on to make annotations or see a list of them. It looks like the feature only supports notes on a day in the graph and not a range of dates. It's a helpful new feature. If you launched something new on your site, you can annotate it to see how it affects traffic.

Last December, Alexa launched a new feature on their site - demographics. It measures the relative age, education, and gender of a site's users. It also measures where those users are browsing a site from (home, school, or work), and whether or not those users have children which is an odd statistic.

A new tracking code from Google Analytics was released recently. GA is a free web traffic reporting tool that let's you track how many users are viewing your website. The new code snippet uses an asynchronous process, meaning your site would load up without having to wait for the tracking code to finish executing.