In early May, Indian Prime Minister Narendra Modi took to the podium at a political rally in Madhya Pradesh and launched an attack on the opposition party while campaigning in this year’s election, where a seven-phase voting period concluded on June 1. Observing that India was at a turning point in history, Modi told voters they would have to choose carefully between “Vote Jihad” —a term repeatedly used by the ruling Bharatiya Janata Party (BJP) and its supporters to describe votes from Muslims—and “Ram Rajya,” which translates to “governance under Ram,” referring to the Hindu deity. [time-brightcove not-tgx=”true”] The term “Vote Jihad” first entered the Indian public sphere after a local opposition politician, Maria Alam, used it while campaigning in the state of Uttar Pradesh a month earlier, where she asked the minority community to “Vote Jihad” to defeat the BJP.

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