Comment on No, you don’t own your apps — here’s why it feels like you do

No, you don’t own your apps — here’s why it feels like you do

Possessions are going out of fashion. An endless stream of media reports claim millennials – that amorphous mass of people born in the 1980s and 1990s who have grown up with the internet and digital technology – are in favor of accessing rather than owning stuff. And yet my research shows that owning possessions is still something millennials hunger for.

 

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