Views are up, but our eyes are bleeding. Over the past five years, brands have landed on a voice you probably know well. A human-like—sometimes sarcastic—brand voice designed to speak the language of a younger, hyper-online consumer.
Lilly Smith, Fast Company
Fri, 09/20/2024 - 6:00am
Views are up, but our eyes are bleeding. Over the past five years, brands have landed on a voice you probably know well. A human-like—sometimes sarcastic—brand voice designed to speak the language of a younger, hyper-online consumer.