Comment on Nutter Butter’s TikToks are freaking us out—and scoring millions of views

Nutter Butter’s TikToks are freaking us out—and scoring millions of views

Views are up, but our eyes are bleeding. Over the past five years, brands have landed on a voice you probably know well. A human-like—sometimes sarcastic—brand voice designed to speak the language of a younger, hyper-online consumer.

 

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