Even in their college days, Kelly Schexnaildre scoffed at the thin, vinegary hot sauces commonly available in restaurants and grocery stores, including brands like Tabasco. They wanted bold, fresh flavors that surprised and delighted the gourmet palate. So they started making their own. Schexnaildre never imagined the hot sauce industry would become one of the fastest-growing in the food world — or one that would see more than a dozen Colorado competitors sprout up. “When I founded it in 2014, there were maybe 25 or 30 total hot sauce companies across the entire U.S.,” said Schexnaildre, now 37 and CEO of Colorado-based Merfs Condiments (named for the family’s 13-year-old basset hound). “Now there’s like 500 to 600,” Schexnaildre said. Behind the growth is a mix of self-starter chefs, adventurous eaters, retail expansion, and the trendy “Hot Ones” series, which dares celebrities to run a gauntlet of 10 increasingly painful sauces while they answer questions posed by host Sean Evans.
Colorado Hot Sauce Makers Are On Fire As Sales Jump, “hot Ones” Goes Mainstream
John Wenzel, Denver Post: Entertainment
Thu, 06/27/2024 - 5:00am
Topics: tabasco when i ceo colorado-based merfs condiments evans smith jennifer lawrence pedro pascal shakira oprah s book club david delcourt boulder s seed ranch flavor co hot thai green hot ones season you re nabbing denver-based seventh reaper argentine denver christkindlmarket our denver post king soopers safeway leopard colorado s danny cash quarantine project yampa valley co purple blaze horsetooth good good redlaw burns mccoy chipporo wild green reaper robs cooper s small batch boulder hot colorful bird blood hand grenade dieselbones scoville denver mayor mike johnston kelly brough fire it s march fortune business insights gen z seed ranch flavor co boulder farmers market everything but taco hot fort collins merfs condiments peach cayenne thai-hot countless youtube tiktok i m electric lime jamberry sriracha both merfs rocky mountain barbecue palisade peaches schexnaildre schexnaildre kelly schexnaildre colorado i i merfs merfs condiments merfs now hot ones youtube i delcourt seed ranch seed ranch hot hot ones season hot ones hot hot ones shaun goodwin denver sauce hot ones mountain a schexnaildre sales flavors started stores world sells sell growth founder lot lost dozen food annual people trend local show foods home bottles
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