14 Reasons Amazon Prime Is Still Worth The Cost, Despite The $20 Hike In Annual Membership Fees

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Amazon Prime will increase from $99 per year to $119. The new price will take effect May 11 for new subscribers, and current Prime members will see the change when they're up for renewal, starting June 16. Even with the 20% increase, Prime is still ultimately a great deal if you plan to use its features, whether sparingly or frequently. Asking the question "how much would you pay for Amazon Prime" is kind of like asking how much would you pay to keep using Google.