Similar Stories to Twitter Wants To Reinvent Itself, By Merging The Old With The New on Bing News

By Kate Conger, The New York Times Company In 2008, the handful of employees working for Twitter reached an impasse. Some were focused on preparing for a surge of new users to their social media platform. But one developer argued for another approach: Their platform, he said, shouldn’t be a platform at all. Instead, Blaine Cook envisioned Twitter as a backbone for online chatter, one that would allow its users to freely exchange messages with people on other social media platforms instead of locking them into conversations among themselves.

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