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Google's Panda Update Took a Big Bite Out of My Traffic

Google's Panda Update Took a Big Bite Out of  My Traffic

Google have been tweating their search algorithms this year to battle content farms and scrapers. They named this tweak Panda Update. In February of this year, they released the first version, which was aimed at lowering the rankings of content farms - i.e. eHow, ezinearticles.com, and wisegeek.com. I don’t consider my site a content farm, but I did saw a 40% decrease in traffic as soon as the new algorithm went live.

 

Facebook poised to hit 700 million users

Facebook poised to hit 700 million users

Facebook is poised to hit 700 million users, according to analysis from the Facebook statistics blog SocialBakers. If Facebook were its own country, it would be the third-largest in the world. Fast adoption rates in places such as Brazil, Indonesia, Egypt, the Philippines and Mexico have the site closing in on its next milestone.

 

Amazingly, MySpace’s Decline Is Accelerating

Amazingly, MySpace’s Decline Is Accelerating

Between January and February 2011, says Comscore, worldwide unique visitors to MySpace declined by a staggering 14.4% from 73 million visitors to 63 million visitors. It's about half of the audience they had a year ago.

Everyone knows MySpace traffic is going the wrong way, but the accelerating decline (and big financial losses) is a serious problem. Parent company News Corp.

 

Google's New Search Algorithm Change Took Out 40% of My Google Traffic

Google's New Search Algorithm Change Took Out 40% of My Google Traffic

Last Thursday, Google launched a new tweak to their search algorithm. It was targeted at content farms, which many consider to be spammy sites whose content are created solely to attract search engine traffic for specific keywords.

I do notice more and more of these sites on Google’s search results. For me, the main offender is ezinearticles.com. Most of the articles I get from there are completely useless. They’re just keywords being repeated over and over again with a bunch of fillers. I can see why Google wants to push those sites further down their search rankings.

 

Verizon challenges FCC's net neutrality rules

Verizon challenges FCC's net neutrality rules

Verizon Communications Inc. on Thursday filed a legal challenge to new federal regulations that prohibit broadband providers from interfering with Internet traffic flowing over their networks.

 

Facebook outhustles Google for No. 1

Facebook outhustles Google for No. 1

This may go down as the year that social networking trumped searching as America's favorite online pastime. In 2010, Facebook pushed past Google to become the most popular site on the Internet for the first time, according to two Web tracking firms. The title caps a year of rapid ascent for Facebook in which the social network hit 500 million users and founder Mark Zuckerberg was named Time magazine's Person of the Year. It also marks another milestone in the ongoing shift in the way Americans spend their time online, a social change that profoundly alters how people get news and interact with one another - and even the definition of the word "friend."

 

Bits: Instagram Quickly Passes 1 Million Users

Instagram, a photo-sharing social network, announced Tuesday that it had passed 1 million registered users in just two months.

 

Zagat Aims to Regain Its Online Balance

Zagat Aims to Regain Its Online Balance

The founders of Zagat Survey hope that the rise of apps will help prove its pay model correct... But in the next breath, most of them wonder why Zagat hasn’t won on the Web. The review site Yelp, for example, which made its debut in 2004, draws much more traffic.

 

Google gobbles up web traffic

Google gobbles up web traffic

The internet is growing fast, but Google is growing even faster. According to online security company Arbor Networks, Google now represents an average 6.4 percent of all internet traffic.

 

Good News: Ad Rates Up; Bad News: Traffic Down

Good News: Ad Rates Up; Bad News: Traffic Down

That’s how it is sometimes. I wonder if Fall and Winter are the two best seasons for online advertising revenue. At Rotten Tomatoes, it has always been Summer because that’s when the biggest films are released. Outside of movie sites, I’m not sure.

 

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