Facebook, Web Traffic | featured news

For all the huge numbers in Facebook's IPO papers, a surprisingly small figure stands out: $4.39, the amount the site generated per user last year....

Facebook is poised to hit 700 million users, according to analysis from the Facebook statistics blog SocialBakers. If Facebook were its own country, it would be the third-largest in the world. Fast adoption rates in places such as Brazil, Indonesia, Egypt, the Philippines and Mexico have the site closing in on its next milestone.

This may go down as the year that social networking trumped searching as America's favorite online pastime. In 2010, Facebook pushed past Google to become the most popular site on the Internet for the first time, according to two Web tracking firms. The title caps a year of rapid ascent for Facebook in which the social network hit 500 million users and founder Mark Zuckerberg was named Time magazine's Person of the Year. It also marks another milestone in the ongoing shift in the way Americans spend their time online, a social change that profoundly alters how people get news and interact with one another - and even the definition of the word "friend."

Twitter’s number of monthly unique visitors finally surpassed that of MySpace in August. Though it ranked third among social networking sites, Twitter ranked #50 in the list of top 50 properties overall. The numbers were crunched by the marketing research firm comScore.

U.S. Web surfers are spending more time socializing on Facebook than searching with Google, according to new data from researchers at comScore Inc.

Facebook has more users than ever, says comScore. With its most recent privacy backlash seemingly behind it, Facebook surged ahead to a new traffic record in the U.S. during the month of June. According to comScore, the social network pulled in more than 141 million unique visitors in the U.S. during the month, beating its previous record (set in May) by better than 11 million.

Social networking platform Facebook racked up the most U.S. hits on its Web site last week, edging past search giant Google to be the country's most-visited site for that period, according to data from research firm Hitwise.

Christmas is a holiday that brings people together, so perhaps it should be no surprise that Facebook has become a part of millions of peoples' Christmas experiences. For the first time in its history, Facebook was the #1 most visited website in the United States on both Christmas Eve and Christmas Day this year, according to traffic analyst firm Hitwise today.

Just last week, Aol celebrated its re-emergence as an independently-traded company. But it's one main advantage is that it still commands a large audience, and in fact was the fourth largest Website in the U.S.—until last month. ComScore data for November, 2009 shows that Facebook surpassed Aol with 102.9 million unique visitors in the U.S., versus 99.7 million for Aol.

If it wasn't bad enough that Facebook bought FriendFeed on Monday and turned on real-time search to better compete against Twitter in the Stream Wars, and is playing around with a lite version that resembles Twitter even more, now Twitter really has something to worry about. Facebook is growing faster than Twitter in the U.S., even though it is more than four times larger.