Myspace, Web Traffic | featured news

Between January and February 2011, says Comscore, worldwide unique visitors to MySpace declined by a staggering 14.4% from 73 million visitors to 63 million visitors. It's about half of the audience they had a year ago.

Everyone knows MySpace traffic is going the wrong way, but the accelerating decline (and big financial losses) is a serious problem. Parent company News Corp.

Twitter’s number of monthly unique visitors finally surpassed that of MySpace in August. Though it ranked third among social networking sites, Twitter ranked #50 in the list of top 50 properties overall. The numbers were crunched by the marketing research firm comScore.

Facebook has more users than ever, says comScore. With its most recent privacy backlash seemingly behind it, Facebook surged ahead to a new traffic record in the U.S. during the month of June. According to comScore, the social network pulled in more than 141 million unique visitors in the U.S. during the month, beating its previous record (set in May) by better than 11 million.

The MySpace social media network’s traffic has dropped so much that it will fail to satisfy a minimum traffic level crucial to parent company News Corp’s three-year $900 million advertising deal with Google, inked in 2006, that made Google the exclusive search advertiser on MySpace — then the world’s most popular social network.