Super Bowl | featured news

Going to the Super Bowl? Don't shortchange yourself by missing Tampa Bay sights.

Miller Coors said Tuesday that it will premier a one-second ad for its Miller High Life brand during the Super Bowl broadcast Feb. 1.

At a reported $3 million per spot, ad time for the upcoming Super Bowl XLIII is the most expensive ever. But by some measures, it makes sense, and might even be a bargain.

It's never been truer that the hottest teams, and the healthiest teams, are the ones with the best chance in January. That's why it might be tempting to hand the Steelers their sixth Lombardi Trophy right now, but you can't underestimate a hot team with the best receiver on the planet right now, Larry Fitzgerald.

It will be the star's first appearance since her family's tragedy.