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Super Bowl ad winners conquer hearts and clicks

The clear favorite was Budweiser's "Brotherhood" spot, which told the story of a horse trainer reunited with a Clydesdale he had raised as a foal. Overall, there were 26,131,270 tweets about Super Bowl ads.

Super Bowl advertisers seek buzz on social media

In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to tweet about their favorite commercials as well.

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