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'Linsanity' a marketing dream in Asia

As the first ripples of "Linsanity" hit Asia, ethnic Chinese-American Jeremy Lin's fairytale rise has marketing men rubbing their hands with glee.

 

Knicks 92, Lakers 85: After 38 Points, the Legend Grows

Jeremy Lin

Jeremy Lin’s joyride rolled onward as the Knicks defeated the Lakers at Madison Square Garden for their fourth straight victory.

Senh: Wow. Now this is impressive. I wonder how long Jeremy Lin can keep this up. This is probably their most impressive win yet. What happens when ballhog Carmelo Anthony returns? The teams who passed on him must me regretting it now.

 

Pierce passes Bird in Celtics' win over Bobcats

Paul Pierce passed Larry Bird for No. 2 on the Celtics' career scoring list, finishing with 15 points as Boston increased its winning streak to five straight with a 94-84 victory over the Charlotte Bobcats on Tuesday night.

 

Lin scores 28, carries short-handed Knicks again

Jeremy Lin

Jeremy Lin scored a career-high 28 points in his first career start, Steve Novak added a season-best 19, and the New York Knicks overcame the absence of Amare Stoudemire and early loss of Carmelo Anthony to beat the Utah Jazz 99-88 on Monday night.

 

Paul leads Clippers past NBA-leading Thunder

Los Angeles Clippers vs. Oklahoma City Thunder

Blake Griffin's jaw-dropping one-handed jam over Kendrick Perkins sent Los Angeles Clippers fans into a frenzy, fired up his teammates, lit up the Twitterverse and burned the Oklahoma City Thunder. Griffin had 22 points to go with Chris Paul's 26 points and 14 assists in a 112-100 victory Monday night that snapped the Thunder's four-game winning streak in a matchup of division leaders.

 

Even ailing, James leads Heat past Lakers 98-87

LeBron James shook off flu-like symptoms to score 31 points, Chris Bosh scored 15 and the Miami Heat won their second straight, topping the Los Angeles Lakers 98-87 on Thursday night.

 

Heat dominate 2nd half, roll past Spurs 120-98

LeBron James scored 33 points, Chris Bosh added 30 and the Miami Heat used a historic third-quarter turnaround to erase a big deficit and beat the San Antonio Spurs 120-98 on Tuesday night, snapping a three-game slide....

 

Westbrook's 3s lead Thunder past Celtics 97-88

Russell Westbrook hit a 3-pointer and then shimmied his hands down his torso, bent his body at the knees and strutted down the sideline in celebration.

 

Anderson scores career-best 30, Magic beat Knicks

Ryan Anderson scored a career-high 30 points, extending his NBA lead with seven 3-pointers, and the Orlando Magic beat the New York Knicks 102-93 on Monday to complete a perfect four-game road trip.

 

Hawks' Horford likely will be sidelined 3-4 months

Al Horford: Atlanta Hawks

Atlanta Hawks All-Star center Al Horford will miss at least three months with a shoulder injury, a major blow to a playoff contender in the Eastern Conference.

 

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