Senh: Interesting read to see agents and basketball players operate.
Because of the shorten NBA season caused by the lockout, this is the first time the telecast of the NBA All-Star game went head-to-head with the 84th Academy Awards. I thought the basketball game would get crushed, even with Linsanity in attendance - technically, he was only in the Rising Stars Challenge which took place on Friday.
Who’s bright idea was it to go head-to-head with one of the biggest tv events of the year? Couldn’t the NBA have done it the week before or after the Oscars? Maybe TNT, which televised the game, thought it’s good counter-programming.