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Now that 20th Century Fox's Avatar is the highest grossing movie of all time (not adjusted for inflation or higher 3D ticket prices), it should pass $2 billion worldwide by early next week (its global total was $1,917,419,460 last Thursday). The pic's runaway success has answered all its critics, so there's not much more to say except, Wow!

James Cameron's "Avatar" is on a course to sink "Titanic" at the box office. No. 1 for the sixth-straight weekend with $36 million, the 20th Century Fox sci-fi spectacle lifted its domestic total to $552.8 million, according to studio estimates Sunday. "Avatar" raised its worldwide total to $1.841 billion. That's $2 million shy of first place behind Cameron's last movie, the 1997 shipwreck epic "Titanic," at $1.843 billion.

Legion is, typically, a Sony Screen Gems piece that got dragged around for a bit... and the marketing dept. opened the thing to the mid-20s anyway... Oh... and that little Avatar thing. Another weekend record - for Weekend 6 - though it's about to start falling behind Titanic in this stat, probably next weekend. It's been running ahead of Dark Knight domestically for about a week as the fastest grosser ever, right now about $45 million ahead for 36 days.

Yes, it did speed past The Dark Knight's $533.3 million as the 2nd highest grossing film of all time at the domestic box office. And right now, based on my sources' numbers for Saturday and estimates for Sunday, Avatar's cume after this weekend is $552 million -- just shy of the No. 1 biggest grossing domestic film ever Titanic's $600.8M.

James Cameron's "Avatar" has shot past "Star Wars" to become the No. 3 movie on the all-time domestic box office charts. Next stop: "The Dark Knight."

FRIDAY PM/SATURDAY PM: Alcon Entertainment's Book of Eli has become the 1st movie to be #1 after the 28-day reign of Avatar. Sources tell me the Denzel Washington starrer distributed by Warner Bros with a we-be-cool marketing campaign made $12 million Friday from 3,111 theaters. That probably adds up to $35M for the 4-day long weekend -- exactly what the studio expected after weeks of really strong tracking and crossover appeal. Once again, the spotlight is back on Alcon's Princeton duo funded by FedEx boss Fred Smith whose daughter Molly brought the guys The Blind Side.

Continuing its reign atop the boxoffice, Fox's "Avatar" easily held on to the No. 1 spot Friday as it entered its fourth weekend, earning another $13.3 million.

The big blue aliens of "Avatar" are still packing movie fans into theaters....

Fox pic tops first box office of 2010 -- Twentieth Century Fox's "Avatar" jumped the $300 million mark on New Year's Day--its 15th day in release--grossing an estimated $25 million from 3,461 theaters for a cume of $308.8 million.

I think the word we're looking for is... "WOW!" James Cameron's Avatar earned yet another $19 million domestically on Monday, its 11th day in theaters, which is almost $3 million more than last Monday, when it earned $16.38 million. The $19 million marks the 7th biggest Monday of all-time and it pushes the film's domestic total to $232 million.