FRIDAY PM/SATURDAY PM: Alcon Entertainment's Book of Eli has become the 1st movie to be #1 after the 28-day reign of Avatar. Sources tell me the Denzel Washington starrer distributed by Warner Bros with a we-be-cool marketing campaign made $12 million Friday from 3,111 theaters. That probably adds up to $35M for the 4-day long weekend -- exactly what the studio expected after weeks of really strong tracking and crossover appeal.
Comment on 'Book Of Eli' De-Thrones 'Avatar' Friday; But Cameron's 3D Will Reign For Weekend; Teen Girls Turn Out For #3 'Lovely Bones"
Nikki Finke, Deadline.com
Sat, 01/16/2010 - 6:48am
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