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Warner Bros didn't know what to expect on such a unique project as Spike Jonze's Where The Wild Things Are since it couldn't find a single comp... Grosses looked to come in past $12M from 3,735 locations, including 145 Imax theaters. And now what even rival studios thought was at best a $30M weekend is "off and running" to go past $38M.

The new horror movie "Paranormal Activity" could be filling movie studio marketing departments with fear. Using a campaign of limited showings, social media and word-of-mouth fan buzz, the film has managed to become a breakout hit without the aid of a glitzy marketing campaign -- or even a traditional movie trailer.

Vince Vaughn and Jon Favreau have buddied up again to land their relationship comedy "Couples Retreat" at the top of the weekend box office....

Sources tell me that Vince Vaughn's latest piece of dreck will make geniuses out of Universal's newly installed chairpeople. "Reason? Movies always do business after the studio heads get fired," one studio exec emailed me tonight.

Sony had a spectacular Friday at the box office. Not only did the Culver City studio notch its sixth number-one opener of the year with "Zombieland" at $9.4 million, but also filed second with holdover "Cloudy With a Chance of Meatballs" which earned $3.7 million.

Seconds, anyone? Eating up $24.6 million worth of tickets, "Cloudy with a Chance of Meatballs" defied box office gravity by falling a minuscule 19 percent to win the top spot yet again.

Sony toon earns $5.6 million, 'Surrogates' collects $5 million -- Friday moviegoers enjoyed a second helping of Sony’s 3-D toon "Cloudy With a Chance of Meatballs," spending an estimated $5.6 million at 3,119 locales.

The forecast was bright at the box-office for "Cloudy with a Chance of Meatballs," which earned $30.1 million to lead this weekend's films.

Sony toon earns $8.1 million, 'The Informant' lands second -- With a smorgasbord of choices at the multiplex, including headliners by Jennifer Aniston, Matt Damon and Megan Fox; Friday moviegoers’ savored Sony’s 3-D toon "Cloudy With a Chance of Meatballs," shelling out $8.1 million.

The horror tale "The Final Destination" debuted as the No. 1 movie with $28.3 million, taking over the top spot from Quentin Tarantino and Brad Pitt's World War II saga "Inglourious Basterds," which slipped to second place with $20 million.