Speaking at a Launch at the Library event, Jimmy John Liautaud talked about expanding the company's headquarters on Fox Drive and focusing on the IT department: 'It's not just about a sandwich anymore. It's about data.' CHAMPAIGN — Despite talk of a protest in the lead-up to Thursday's early-morning appearance by sandwich man Jimmy John Liautaud at the Champaign Public Library, none materialized. Instead, he received questions from the second delivery driver he hired after opening in Charleston in 1983, entrepreneurs asking for advice and another about starting a kosher Jimmy John's. read more