With climate change ramping up and an El Nino weather pattern in effect for the western hemisphere, heat island effect has become a real problem for cities sweltering under the summer sun. GAF created a product called Streetbond Pavement Coating that aims to turn that heat island effect around by reflecting heat back into space. The GAF Cool Community project is working to help mitigate urban heat island effects by painting hot city surfaces such as pavement that absorbs heat and can cause burns on contact. GAF StreetBond pavement coatings feature an innovative technology called Invisible Shade — named by TIME magazine as one of its Best Inventions of 2022.