Deep linking is hot, and for good reason: it can make mobile search much more powerful by making it more predictive. In a world governed by small screen sizes and large intent, that's a huge asset.And it's why deep linking startup URX recently introduced AppViews, a product with the not-so-modest goal of "understand[ing] what a user is doing and what could make them happier."See also: Don't Look Now, But Deep Linking Just Got HotTo better understand not only AppViews but the innovative deep linking marketplace, and whether the increased intelligence buried in deep links will lead to privacy concerns, I sat down with URX marketing chief (and former Googler) Mike Fyall (@mikefyall).
Deep Links Yield Deep Data—but They Will Also Know A Lot About You
Matt Asay, ReadWriteWeb
Thu, 04/30/2015 - 6:09am
Topics: appviews promoted appviews look now but deep linking just got hotto googler mike fyall mikefyall going deep on deep linksreadwrite facebook connectedreadwrite spotify soundcloud stubhub freebase meaning sworkit the pieces matterreadwrite and mopub picbasement urx google beyonce lot users user apps content relevant today developers search based understand recommend data developer needed powerful engagement goal webpages host lead context relate show shown world people place
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