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Bookmark or Share- AppLovin's Daniel Tchernahovsky on its $1 billion MoPub acquisitionWe spoke with AppLovin vice president of global business development Daniel Tchernahovsky about the $1 billion acquisition of MoPub from Twitter and how the firm has been integrated into AppLovin's exisiting platform. Can you explain where the idea for the acquisition came from?
- Thank you, MoPub; Welcome MoPub publishers and DSPsTo support the robust set of publishers on MoPub, we had to build all the traditional ad serving features that all types of publishers depend on, expand our DSP marketplace, and support significantly more load on our pre-existing platform, all while publishers started quickly migrating over to MAX.
- EX-99.1 - SEC.govPALO ALTO, October 6, 2021—AppLovin Corporation (NASDAQ: APP), a leading marketing software company, today announced it has entered into a definitive agreement to acquire Twitter, Inc.’s (NYSE: TWTR) MoPub business for approximately $1 billion. The closing of the transaction is subject to customary conditions and regulatory approvals.
- Mopub Mobile publisher - Business of AppsMoPub offers a three piece platform for mobile publishers, founded by app developers who appreciate the use of an open source SDK. The platform enables publishers/developers to choose between monetising between direct ads, ad networks or its real time bidding system.
- AppLovin’s Acquisition of MoPub Has Officially ClosedToday, our acquisition of MoPub has officially closed. We’re all very excited about what this means for our developer and demand partners and the industry as a whole. We’re especially excited that many on the MoPub commercial and integration support teams will be joining our team.
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