Comment on Lego has an IP problem

Lego has an IP problem

Lego’s most iconic sets are all about open, creative play, so why is the brand leaning so hard into IP? Lego recently released a new kit: a Marvel logo that’s selling for $100. And the reaction from most people has been: “Lego, are you crazy?” Fair enough. It’s just a big red box with a Marvel logo on the front.

 

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