Lego Has An Ip Problem

Lego’s most iconic sets are all about open, creative play, so why is the brand leaning so hard into IP? Lego recently released a new kit: a Marvel logo that’s selling for $100. And the reaction from most people has been: “Lego, are you crazy?” Fair enough. It’s just a big red box with a Marvel logo on the front.

Topics:  lego    fair   avengers   ip   marvel   brand   logo   bricks   
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